Warby Parker
Advertising Campaign
2017
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2.5 billion people around the world need glasses but don’t have access to them; of these, 624 million cannot effectively learn or work due to the severity of their visual impairment. To help address this problem, Warby Parker works with a handful of partners worldwide to ensure that for every pair of glasses sold, a pair is distributed to someone in need. The Sight for Two campaign is designed to help create awareness of Warby’s good works and to tell the stories of those they’ve helped.
Advertising Campaign
2017
2.5 billion people around the world need glasses but don’t have access to them; of these, 624 million cannot effectively learn or work due to the severity of their visual impairment. To help address this problem, Warby Parker works with a handful of partners worldwide to ensure that for every pair of glasses sold, a pair is distributed to someone in need. The Sight for Two campaign is designed to help create awareness of Warby’s good works and to tell the stories of those they’ve helped.
Mailer inside of the free five day try-on trail box.
Mailer includes a photo and story of who you are giving glasses to, and peelable glasses frame sticker to help spread the word in a unique way.
Warby Parker